That’s right, our partners make it look easy. As the Head of Marketing for our Partner Programs at Experience, it’s my job to give our clients the tools to better communicate our mobile technology to fans. I am constantly on the lookout for new and effective strategies to drive consumer adoption of our products.
When a new strategy is working, the stats don’t lie. This was the case with the St. Louis Blues at the end of the 2014-15 season. The Blues use our Experience Upgrades® technology within their official team app to allow fans to enhance their in-venue experience by upgrading their seats or purchasing exclusive game day experiences. While preparing a recap of results for the 2014-15 season, I noticed two major mid-season spikes in registrations for our upgrades product. What we discovered was a powerful strategy for driving program awareness.
The Power of Push Notifications
It turns out that for those two games, the Blues had utilized push notifications to generate awareness of the upgrade feature within their app. The results were compelling:
The Jacksonville Jaguars also embrace the power of push notifications. They sent a “Last Chance” push notification for the last game of the 2015 season to promote the upgrades feature within the Jaguars official team app. Again, the results were powerful:
When you think about it, the results make a lot of sense. Push notifications reach a highly targeted audience: technologically savvy fans who have downloaded your app and have opted in for notifications.
Are we recommending you send a push notification every game? Absolutely not, but a couple of strategically timed push notifications throughout the season can go a long way in driving feature adoption within your team app.
If you’re interested in learning more tips and tricks to better market your Experience products, please reach out to our marketing team.