Experience Pass®

Sacramento Kings Case Study

Capitalize on Black Friday to sell hundreds of ticket packages.

Situation

The Kings leveraged Pass technology to sell hundreds of four-game ticket plans during the Fall, and wanted to take advantage of Black Friday to move a lot of ticket packages after the New Year.

Solution

The Kings found such success in November that they capitalized on the momentum of Black Friday to utilize Experience Pass® for five home games in January. They called it January Games Pass – fans paid $79 and could attend as often as their schedule allowed with different seats each game.

“@SacramentoKings Bought the January games pass and got a fantastic seat tonight! Thanks! #GoKings #WithinJimLesRange #RowFforFunderburke.”

@AlexCalinsky

$70K

in Kings Pass revenue

365

four-game ticket plans sold in November

550

five-game ticket plans sold on Black Friday

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