Experience Pass®

The Ohio State University Case Study

Ohio State drives attendance and creates excitement with new mobile ticket package.

Situation

As Ohio State was entering a new season with a new head coach, they wanted to drive attendance while generating buzz and excitement for the start of the 2017 season.

Solution

The Buckeyes utilized Experience Pass® to offer subscription access to all home games throughout the 2017-18 men’s basketball season. They called it the Scarlet & Gray Pass, and fans paid $99 and could attend as many games as their schedule allowed with six games guaranteed to have seats located in the lower bowl.

"Scarlet and Gray Pass!!! I’ve been to every game. I’ve been in the lower level 8 games already. $99 per seat (2 seats) for the year. It’s been great."

@myjakeisname

400

Scarlet & Gray passes sold

$40K

in gross revenue from pass sales

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