Fluid Ticket® + Experience Pass®

Orlando Magic Case Study

The Magic delivered flexibility that generated over $350,000 in revenue.

The Situation

The Magic wanted to find a unique way to reward their loyal season ticket holders with the best seats and give them unprecedented flexibility should their gameday plans change. They also wanted to grow their base by attracting new fans and converting occasional fans into repeat attendees.

Our Solution

For existing season ticket members, the Magic offered Fluid Ticket technology that allowed fans to return seats they couldn’t use and allowed the Magic to resell those same seats to new paying fans. Additionally, it allowed fans to purchase additional seats or better seats in just a few taps on their smartphone.

The Magic also offered Experience Pass to attract the next generation of fans with new types of access to either an 8-game subscription or an 11-game subscription.

"For the Magic, Fluid Ticket and the Fall Fast Break Pass have been real game changers."

Charles Freeman, Chief Operating Officer



thru first 30 games of 2014-15


of Pass buyers new

were brand new to the Magic database


of STH

used Fluid Ticket technology


fans impacted

thru first 30 games of 2014-15

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