Experience Pass®

Carolina Hurricanes Case Study

Hundreds of mobile-first consumers get a taste of what it’s like to be a season ticket buyer.

Situation

The Canes had available inventory in the upper bowl of the venue and wanted to reach today’s mobile-first consumer with a ticketing product that introduced them to the concept of attending multiple games.

Solution

The Canes utilized Experience Pass® to offer subscription access to all home games (except one blackout) throughout February and March in the 2017-18 season. They called it Canes Pass – fans paid $97 per month and could attend as many games as their schedule allowed with different seats in the venue each game.

“@NHLCanes @tdcanes making an impact already. Love it. Considering season tickets for next year already..”

@Jon_Gamble

1200+

ticket packages sold

$118K

revenue from Canes Pass

78%

of buyers had not purchased tickets in past three years

83%

scan rate

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