Experience Pass®

Carolina Hurricanes Case Study

Hundreds of mobile-first consumers get a taste of what it’s like to be a season ticket buyer.


The Canes had available inventory in the upper bowl of the venue and wanted to reach today’s mobile-first consumer with a ticketing product that introduced them to the concept of attending multiple games.


The Canes utilized Experience Pass® to offer subscription access to all home games (except one blackout) throughout February and March in the 2017-18 season. They called it Canes Pass – fans paid $97 per month and could attend as many games as their schedule allowed with different seats in the venue each game.

“@NHLCanes @tdcanes making an impact already. Love it. Considering season tickets for next year already..”



ticket packages sold


revenue from Canes Pass


of buyers had not purchased tickets in past three years


scan rate

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