Experience Pass®

Brooklyn Nets Case Study

Unlimited games. Simple user experience.

Situation

The Brooklyn Nets had available inventory in the upper bowl of the venue and wanted to reach today’s mobile-first consumer with a ticketing product that introduced them to the concept of attending multiple games.

Solution

The Nets utilized Experience Pass® to offer subscription access to all home games throughout the 2017-18 season. They called it Gameday Pass – fans paid $499 and could attend as many games as their schedule allowed with different seats in the venue each game.

“You get the option of buying game day upgrades too which I think is big. I just used the Nets Experience app last Sunday at the Raptors game for a courtside upgrade and the experience was pretty seamless.”

Reddit user Red_Lightning

464

full season ticket packages sold

$240,000

revenue from Gameday Pass

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