The Blazers attracted 5,500 unique new buyers with flexible single-game tickets.
The Blazers wanted to introduce the value of attending multiple games per season to a younger fan base and ultimately convert these casual attendees into lifelong fans.
Streamlining their existing college night program, the Blazers used Experience Pass® to register students for last-minute ticket offers. As soon as tickets became available, fans could purchase the tickets via text message.
"With our venue often sold out, the Student Pass enabled us to give access to a younger fan segment with the hopes of turning these fans into lifetime season ticket members."