Experience Memories®

Atlanta Falcons Case Study

The Falcons drove early renewals from 85% of season ticket members who used Experience Memories.

Situation

The Atlanta Falcons wanted to reinforce the value of a season ticket membership to their most loyal fans by delivering a unique way for members to make every game day special.

Solution

The Falcons were one of the first organizations to use Experience Memories®, the simplest loyalty platform in sports, which gave season ticket members points just for being a member. These loyal fans could redeem their points for exclusive access to VIP experiences, allowing them to personalize every game they attended.

For the Falcons, it’s all about the Season Ticket Member and creating lifelong memories. Our partnership with Experience delivers a mobile offering that pushes the envelope and enables the best in-venue fan experience possible.

Jim Smith, EVP, CMO, CRO Atlanta Falcons

33%

of season ticket members using Experience Memories

1,600

fans impacted each game

85%

of users renewed 2014 membership early