Personal seat licenses have been around since the 1980s and serve as an important revenue driver for many teams. But how do you add more loyal fans to this vital base?
The Baltimore Ravens took this very question into consideration with their ticketing approach. Understanding their fans’ need for a mobile ticketing option, the Ravens offered full and half season mobile passes as an opportunity to let fans “try before they buy.”
By offering their fans access to season-like tickets with more flexibility and features, Experience’s pass technology helped them create another revenue path that could transition more casual fans to committed ones down the line. This innovative offering helped the Ravens reach an entirely new fan base and generate $200k in additional revenue. Check out the case study to learn more!