For live entertainment and sports, the pandemic has wreaked havoc as the industry continues navigating the impacts and uncertainty of COVID-19. Other industries such as air travel, dining, and fitness have also been impacted and are working to reopen and bring customers back.

As event organizers, venues, and teams look forward and devise strategies for safe ways to reopen and re-engage fans, what can we learn from other industries? This report looks at what’s happening across these other industries to understand latent demand as well as find and employ safety measures that will help fans feel safe enough to return to events.

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