Experience and MLBAM Give Fans First Mobile Ticketing Subscription for Major League Baseball Games
Atlanta Braves, Chicago White Sox, Oakland Athletics, and Texas Rangers Among First MLB Teams to Offer New Technology Integrated into the MLB.com Ballpark App for iPhone and Android Smartphones
ATLANTA, June 26, 2015 –– Experience, the award-winning fan experience technology company, and MLBAM, the interactive media and Internet company of Major League Baseball, today introduced an integration of Experience Pass® technology into the MLBAM-developed MLB.com Ballpark mobile app for baseball fans.
Experience Pass, in partnership with the participating team’s ticketing provider, allows MLB clubs to offer next-generation fans a subscription to a block of games or for the entire season. Experience Pass lets fans attend games when they can, permitting the flexibility of last-minute confirmation of attendance, and the ability to experience every game from a new seating location.
Ben Ackerman, Experience president explained, “Pass delivers defined choice to younger, ‘millennial’ fans who prefer that type of on-demand access to their favorite forms of entertainment, from music to video to baseball games. MLB fans are embracing the flexible mobile subscription, typically buying out the Pass allotment within days of teams offering the packages. We are excited to roll out this revolutionary technology with our long-time partner MLBAM and give the Clubs a unique way to target this fan segment.”
Mark Plutzer, vice president of ticketing for MLBAM, noted, “Experience’s Pass technology has opened doors for our MLB Clubs by reaching fans with a flexible, 100-percent mobile subscription for games. We think our fans, particularly younger baseball fans, will find this offering and its variety of options for going to multiple games appealing.”
The Atlanta Braves rolled out the Braves Spring Pass for the 2015 season, giving fans access to 21 games in April and May.
The Chicago White Sox initial offering included two packages: the Ballpark Pass Plus with 21 games during the months of April and May, and the Ballpark Pass with 11 Monday-Thursday games during the months of April and May.
Both clubs shared the ultimate goal to convert these Pass subscription fans into future season ticket holders, many of whom will be all-new ticket buyers.
The Oakland Athletics are now offering the A’s July Ballpark Pass, which gives fans guaranteed access for all 13 games in the month of July.
The Texas Rangers, in conjunction with Papa John’s, offered the Rangers7 Pass, which gave fans access to seven games in May and June. And, all fans received a promo code good for 50 percent off their next seven pizza purchases from Papa John’s.
Experience Pass helps teams optimize inventory and control seat availability in-ballpark while maximizing the team’s existing operational processes and procedures. Additionally, MLB Clubs are able to capture and analyze fan data to support specialized, targeted marketing and direct offers to these new fans, facilitating long-term relationships.
Experience works with 20 MLB Clubs, with many expected to integrate the Pass product throughout the 2015 Major League Baseball Season.
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