Feld Entertainment and Experience Expand Relationship to Offer VIP Experiences and Seat Upgrades for Ringling Bros. and Barnum & Bailey®, Monster Jam®, Monster Energy Supercross, AMSOIL Arenacross, Disney On Ice, and Marvel Universe LIVE!
Experiences and Upgrades Available for Purchase With a Smartphone
February 18, 2016 – Ellenton, Fla.– Feld Entertainment, Inc., and Experience (expapp.com), the award-winning fan experience technology company, announced today VIP experiences and seat upgrades for an expanded number of Feld Entertainment properties including Ringling Bros. and Barnum & Bailey®, Monster Jam®, Monster Energy Supercross, AMSOIL Arenacross, Disney On Ice and Marvel Universe LIVE!. Fans can purchase upgrades and experiences from their smartphone before the event or while in-venue.
Experiences and upgrades include:
- VIP Behind the Scenes Tour in select markets for Ringling Bros. and Barnum & Bailey
- Replica Driver Helmets, Total Access Fast Passes and Pit Passes for Monster Jam
- VIP Admission for Opening Ceremonies and VIP Track Walk for Monster Energy Supercross
- Seat upgrades for Marvel Universe LIVE! are slated for availability later in 2016
Feld Entertainment Senior Vice President of Event Marketing & Sales, Jeff Meyer noted, “Feld Entertainment’s partnership with Experience enables us to offer another layer of involvement for fans and, therefore, a more meaningful fan experience. The program has grown in popularity, resulting in a 200 percent increase in fans purchasing upgrades and experiences since our launch with Experience in 2015.”
Experience President Ben Ackerman noted, “Working with a major entertainment company like Feld gives millions of fans the ability to personalize their experience with our mobile technology. Whether it’s planning ahead of the event or purchasing spontaneously while in-venue, connecting with fans on a deeper level is a primary goal both Feld Entertainment and Experience share.
Feld Entertainment hosts millions of fans annually at more than 3,000 events nationwide.