A look back at how the D-backs Summer Pass helped more fans access summer games while boosting revenue for the team.
Though fans are not currently in the stands, the return of baseball has us looking back on the success of our partners utilizing Experience products in recent years. In 2019, the Diamondbacks wanted to boost their summer program so more fans would be able to access their summer games.
With our subscription-based Pass technology in place, the Diamondbacks offered an $99 pass that gave fans guaranteed seats to games throughout the summer. In addition, flexible ticket features allowed the ability to purchase fan upgrades and guest tickets or even link seats together, creating an additional $50k in Upgrades and Guest Ticket revenue. Learn more about how subscription Pass drove Diamondbacks sales in the case study below.