Cox Media Group Uses Award-Winning Experience Technology to Offer Fans VIP Upgrades For BLI Summer Jam 2015
ATLANTA – June 23, 2015 – Cox Media Group and Experience, the award-winning fan experience technology company, offered VIP seat upgrades and premium experiences to music fans at the June 13, 2015 BLI Summer Jam at the Nikon at Jones Beach Theater. The unique partnership generated a significant spike in downloads of the 106.1 BLI App for iPhone and Android.
Fans registered through the 106.1 BLI mobile app and had the opportunity to be selected for exclusive meet-and-greets with 2015 Summer Jam artists including Flo Rida, Carly Rae Jepsen, and R5. Additionally, users of the app were served unique and interactive backstage content throughout the day that synched with the concert.
“Our radio brands have always offered listeners unique ‘money can’t buy’ experiences, such as meeting their favorite artist,” said Tim Clarke, Senior Director of Digital Audience for Cox Media Group. “Concertgoers are already actively engaged on their mobile phones at our events. The BLI App and integration with Experience was a natural extension to the concert and gave users an even more exciting and immersive experience at the event.”
Stan Deak, Experience Vice President noted, “Through our partnership with Cox Media Group, Summer Jam fans were given the opportunity to connect with their favorite artists and get up close and personal at this year’s concert. Offering concertgoers access to upgrades, experiences, and unique content makes for happy, more engaged fans.”