Coca-Cola Consolidated and Experience Bring VIP Experience to Darlington NASCAR Fans for Labor Day

Exclusive New App Features Discounts, Pre-Race Pace Car Rides and Beverage Coupons

DARLINGTON, S.C. – August 29 2016 – Fans attending the Labor Day weekend races at Darlington Raceway in Darlington, S.C., will have the opportunity to access pre-race pace car rides, VIP experiences, Coke beverage vouchers as well as race tickets. These new all-mobile offerings are made possible by a partnership with Coca-Cola Bottling Co. Consolidated and Experience, an award-winning mobile fan experience tech firm.

Live now, fans can download the Darlington Raceway app and receive notifications about exclusive promotions through Coke Rewards. Once registered, fans receive points that can be used to redeem the various offerings.

“Coca-Cola is truly excited to partner with Experience for the NASCAR races at Darlington Raceway Labor Day Weekend,” said Aaron Osborne, Director of Pro Sports and Entertainment for Coca-Cola Consolidated. “Coke has been providing memorable experiences at Darlington Raceway for years and the Experience app will further enhance our ability to refresh and refuel race fans with unique race access, ticket upgrades, Coke products and merchandise.”

“We appreciate our great partnership with Coca-Cola,” Darlington Raceway President Kerry Tharp said. “Coca-Cola is an industry leader in giving their consumers memorable experiences at Darlington Raceway. We appreciate everything they do for us and the sport of NASCAR.”

Greg Foster, Experience President and CEO stated, “The partnership between Experience and Coca-Cola brings an opportunity to extend the Coke brand and reach new fans through the mobile channel. Adding these personalized opportunities is an innovative way to interact with fans at an already exciting and face-paced NASCAR event.”