Exclusive App Features Pace Car Rides and VIP Experiences

ATLANTA – For the second year in a row, fans attending the Labor Day weekend races at Darlington Raceway in Darlington, S.C., have the opportunity to access pre-race pace car rides, VIP experiences, and Coke promotional items. These all-mobile offerings are made possible by a continuing partnership with Coca-Cola Bottling Co. Consolidated and Experience, the mobile commerce, ticketing, and data solutions company.

“Coca-Cola is truly excited to continue its partnership with Experience for the NASCAR races at Darlington Raceway Labor Day Weekend,” said Aaron Osborne, Director of Pro Sports and Entertainment for Coca-Cola Consolidated. “Coke has been providing memorable experiences at Darlington Raceway for years and working with Experience again enhances our ability to refresh and refuel race fans with unique race access, ticket upgrades, Coke products and merchandise.”

Greg Foster, Experience President and CEO notes, “We are excited to continue our partnership with Coca-Cola Consolidated. Extending these valuable benefits for a second year underscores the fact that fans will exercise their brand loyalty at live events like NASCAR, providing more opportunities to reach and reward fans for their devotion.”

Fans can download the Darlington Raceway app and receive notifications about exclusive promotions through Coke Rewards. Once registered, fans receive points that can be used to redeem the various offerings at the upcoming race event.