How many times have you heard a company or product referred to as “the Netflix of _______?” It’s a common analogy because everyone is trying to think of ways to tap into the growing subscription economy. However, the very best content in the entire world is the live content that you can only experience from being present at a game or a concert, but there’s never been a technology that allows sports and entertainment companies to deliver subscription tickets directly to their fans from their brands. Until now…
our perspective on the full fan experience
“The Experience Pass student program offered flexibility that was nearly impossible in the past. With Pass technology, we can add games, set seating locations and prices, and make changes to the plans very quickly if we need to.” – Kenny Farrell, Arizona Diamondbacks VP of Marketing & Analytics on Pass technology.
At Experience, we don’t strive for perfection because we’re never done and our industry never stops changing. In five years we’ve grown to 350+ live event properties and partner with the likes of Ticketmaster, Live Nation, MLB.com, the NFL, and FELD. Lean development allowed us to grow quickly. Let’s take a look at some examples of how we avoid perfection, take strategic bets, and ship lean.
With the recent enhancements we’ve made to Experience Pass, we’re excited to announce that teams like the Dallas Stars, Nashville Predators, and more can now use this technology to target an unlimited number of different fan segments with a variety of offers. The door is wide open for live sports and entertainment properties to harness the types of flexible technologies that reach new consumers in relevant ways.
Fans have choices – lots of choices – from what they buy, to what they eat, to where they sit when attending a live event. Brands, both big and small, can’t help but recognize the value in having their name affiliated with these experiences. Read how Experience’s flexible, personalized technology stays ahead of the mobile sponsorship world.