Of course, the experience of live sports simply can’t be replicated anywhere else. The energy of thousands of other fans cheering around you, the cheerleaders pumping up the crowd at halftime, and the thrill of being so close to your favorite athletes, just to name a few. There’s something magical about watching a game live and in person. So how do sports venues and teams ensure that their fans are buying tickets instead of staying home or spending their dollars elsewhere?
In this paper, we’ll explore what makes the most successful loyalty programs so popular with consumers.