How many times have you heard a company or product referred to as “the Netflix of _______?” It’s a common analogy because everyone is trying to think of ways to tap into the growing subscription economy. However, the very best content in the entire world is the live content that you can only experience from being present at a game or a concert, but there’s never been a technology that allows sports and entertainment companies to deliver subscription tickets directly to their fans from their brands. Until now…
A few weeks ago, Experience welcomed Greg Foster to the family as our new Chief Executive Officer. Now that he’s settled in, we thought it would be the perfect time to get his take on the company, the hot topics he keeps hearing about in both the sports and entertainment technology space, and his vision for Experience over the next 12 to 18 months.
Consumer behavior is moving toward instant, mobile, and on-demand…but how do we translate traditional merchandising strategy onto this new, digital landscape? Let’s explore the myths that plague modern day merchandisers.
Our culture as a whole is rapidly changing. Mobile phones are everywhere. Social media is the preferred method of communication. Millennial fans are growing in numbers, leading the charge to change the way we consume events. So, in our busy, multi-choice, on-demand world, how do you meet the needs of today’s fan base?