With the recent enhancements we’ve made to Experience Pass, we’re excited to announce that teams like the Dallas Stars, Nashville Predators, and more can now use this technology to target an unlimited number of different fan segments with a variety of offers. The door is wide open for live sports and entertainment properties to harness the types of flexible technologies that reach new consumers in relevant ways.
Our partners make it look easy. I am constantly on the lookout for new and effective strategies to drive consumer adoption of our products and when a partner strategy is working, the stats don’t lie.
Consumer behavior is moving toward instant, mobile, and on-demand…but how do we translate traditional merchandising strategy onto this new, digital landscape? Let’s explore the myths that plague modern day merchandisers.