Experience Pass®

Portland Trail Blazers Case Study

The Blazers attracted 5,500 unique new buyers with flexible single-game tickets.

The Situation
The Blazers wanted to introduce the value of attending multiple games per season to a younger fan base and ultimately convert these casual attendees into lifelong fans.

Our Solution
Streamlining their existing college night program, the Blazers used Experience Pass® to register students for last-minute ticket offers. As soon as tickets became available, fans could purchase the tickets via text message.

"With our venue often sold out, the Student Pass enabled us to give access to a younger fan segment with the hopes of turning these fans into lifetime season ticket members."

Vince Ircandia, Vice President of Business Analytics and Ticket Operations

4,500+

total passes sold

5,500+

unique new fans in Blazers' database

38%

of new fans repeated purchase

Want to read the full case study?

View full story