“The Experience Pass student program offered flexibility that was nearly impossible in the past. With Pass technology, we can add games, set seating locations and prices, and make changes to the plans very quickly if we need to.” – Kenny Farrell, Arizona Diamondbacks VP of Marketing & Analytics on Pass technology.
our perspective on the full fan experience
At Experience, we don’t strive for perfection because we’re never done and our industry never stops changing. In five years we’ve grown to 350+ live event properties and partner with the likes of Ticketmaster, Live Nation, MLB.com, the NFL, and FELD. Lean development allowed us to grow quickly. Let’s take a look at some examples of how we avoid perfection, take strategic bets, and ship lean.
With the recent enhancements we’ve made to Experience Pass, we’re excited to announce that teams like the Dallas Stars, Nashville Predators, and more can now use this technology to target an unlimited number of different fan segments with a variety of offers. The door is wide open for live sports and entertainment properties to harness the types of flexible technologies that reach new consumers in relevant ways.
Fans have choices – lots of choices – from what they buy, to what they eat, to where they sit when attending a live event. Brands, both big and small, can’t help but recognize the value in having their name affiliated with these experiences. Read how Experience’s flexible, personalized technology stays ahead of the mobile sponsorship world.
Of course, the experience of live sports simply can’t be replicated anywhere else. The energy of thousands of other fans cheering around you, the cheerleaders pumping up the crowd at halftime, and the thrill of being so close to your favorite athletes, just to name a few. There’s something magical about watching a game live and in person. So how do sports venues and teams ensure that their fans are buying tickets instead of staying home or spending their dollars elsewhere?
In this paper, we’ll explore what makes the most successful loyalty programs so popular with consumers.